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When it comes to selecting the 20 finalists in the Salons of the Year salon design competition, it’s not just the gorgeous salons that come out on top. High marks also go to salon and spa designs that are clever, engaging, efficient, nostalgic, focused and embrace originality.

As a result, the top 20 spaces are remarkably different from one another in appearance, but they share a distinct commonality. Each one has a firm understanding of its target market, has honed in on its customers’ unique demands and has developed innovative approaches for delivering what their clients want through its design.

Although judges can appreciate a sleek front desk of Carrera marble, a striking art installation or an elegant styling chair covered in sumptuous leather as much as any interior designer, we also know that to be successful, today’s salons also have to create customized and personalized experiences for each guest, showcase and compete on their own style and expertise, and engage and connect with clients in a meaningful way. A salon’s design is the all-important backdrop that either supports or sabotages its best efforts.