INITIALISTE

Beautiful look doesn’t only show in your makeup and clothing. If you have gorgeous face,stylish clothing, but not so good hair, you can ruin the whole image. We would like to introduce you a whole new skin care routine, but for hair! Yes, Hair! Just like we apply lotion and serums on our face and body, don’t you think it is logical to be able to treat our scalp as well?
Unlock your hair’s beauty,
The best hair and scalp serum to reveal hair that feels thicker, looks shinier and is more resistant to breakage.

BENEFIT:

With INITIALISTE, revealing a more beautiful hair fibre is now possible:

  • HAIR FEELS THICKER

Hair thickness feels boosted and is lusciously soft

  • HAIR LOOKS SHINIER

Hair has a lustrous-looking shine

  • HAIR IS MORE RESISTANT

Hair is more resistant – up to 93% less breakage*
*Breakage to brushing. Instrumental test: classic shampoo and Initialiste vs. classic shampoo alone

APPLICATION:

INITIALISTE can be applied directly to the scalp after washing and towel drying the hair. Leave-in treatment: 2 pipettes for fine hair and 4 for normal to thick hair. After applying, delicately massage the serum with the tips of your fingers to evenly distribute the serum over the whole scalp.

TECHNOLOGY:

The unique knowledge of L’Oréal Advanced Research combined with the mastery of plant-based biotechnology has inspired Kerastase’s revolutionary formulation INITIALISTE, enriched with Vegetal Plant cells.
After a rigorous selection process that examined different kinds of plants, researchers focused their efforts on the native plant cells of the Malus Domestica, a variety of apple.; the extracts of which were infused in INITIALISTE’s Complexe Régénérateur.

Introduction

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